SWEATER WEATHER

Guys, it’s sweater weather!  Hocus Pocus, Pumpkins, jumpers, hot chocolates and fallen leaves – the spooky season is officially upon us.  

With all these iconic autumn trends flying around now is the time to look at the news agenda and see what you can tie into.  Pumpkin recipes?  Check!  Ways to keep warm this winter?  Check!  Homewares with an autumn theme?  Check!  CHRISTMAS?  CHECK!!   

“Look at the news agenda – what is coming up that you can tie into?”

Trends and key dates are a great way to keep your brand relevant and a way to work with journalists on what they’re covering.  Do some research and be imaginative.