How To Recover From A Lacklustre PR Launch
You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results…
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And: crickets.
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If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this post is for you.
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Spoiler alert: all is not lost 🙂
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First things first, Congratulate yourself… you did it!
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Even if your product launch didn’t go as you’d planned, you absolutely deserve a big pat on the back because YOU DID IT!
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Business can be hard – physically, financially and emotionally – and not everyone gets to the point of launching. You’re amazing.
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Don’t give up. You owe it to yourself to keep going…
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How to analyse your Launch PR strategy
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- Get feedback: Wherever you can, get feedback on your message. Ask the journalists and publications you targeted for their honest feedback on why you weren’t featured. You may be pleasantly surprised with what you learn: it might be due to timing or factors completely out of your control. If the feedback gives you pointers on where you can improve, take these on board for next time.
- Give your next round plenty of time to take shape: There’s an art to a PR launch strategy and quite often, it takes a long time in advance to prime the [bigger] media outlets to feature your story. Next time, start planning early and drop teaser-content on your social media accounts while simultaneously connecting with journalists online. Working with an agency can help you prime the media for PR launch coverage and here at In The Bag PR we offer several services specifically designed to gain & maintain this valuable brand exposure.
- ‘Not now’ doesn’t mean ‘not ever’: All is not lost! perhaps it’s just not the right time for your product to launch and get the reception it deserves. You needn’t abandon a launch because it didn’t go well first time round. Go back to the drawing board and build on aspects of your campaign that worked. Stay positive and believe in your brand… you’ve got this!
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To your PR success!
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