Are Influencers Influential?

Partnerships with influencers are becoming more beneficial and strategic. 

In 2023 influencer marketing is still very lucrative, and it’s said to be the most desirable occupation for GenZ. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020 and by 2021 it hit $13.8 billion! (Influencer Marketing Hub). These are huge numbers and not to be ignored. Most brands have now accepted that an influencer or ambassador strategy needs to be part of their marketing umbrella, but it still takes some navigation to get it right.

Reputation matters, and finding the right influencer for your brand, and creating a programme where both you and the influencer feel the benefits is key to success. Someone that your audience connects with and aligns with, and trusts – can be gold for your brand. Not only does this help to attract more visitors/customers but it builds on your brands social proof. 61% of consumers trust influencers recommendations.

When working with influencers make sure you’re clear at the start of the relationship of what your goals are, and ask the influencer or management team how best they can help you meet them. This could be down to how many times they feature you, how often you send them content or product and what costs are involved.

Alongside influencers, partnering with brands that share your ethos, is just as important. You can share your audience with a like-minded brand and vice versa, again this builds trust and shows your followers and customers that you are on the same wavelength as them.

Building and maintaining this level of trust with your customer has never been more important.