Have courage and be kind – Mental Health Awareness Week
Have courage and be kind – Mental Health Awareness Week The theme for Mental Health Awareness Week this year, 18-24 May 2020, is ‘kindness’ and it couldn’t be more apt. Here at In The Bag PR we are a small but close team and have always been lucky to have each other – especially over […]
Finding the connection, the world in 2020
Finding the connection, the world in 2020 We’re beginning our 6th week in lockdown and it doesn’t seem like the end is in sight just yet. As with businesses across the UK, our clients are all working hard to adapt to the current environment be that working from home, evolving their offerings, and looking for […]
Working in Isolation – the COVID-19 update
There are definite pros when it comes to working from home – what’s more comfortable than your laptop, sofa and joggers? However, with isolation stretching ahead for an unconfirmed time, the idea of working from home may be wearing a little thin. Here at In The Bag we have always prided ourselves on offering flexibility […]
Christmas is Coming…
The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products […]
Inspiration
. This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products. . The Content Marketing Institute tells […]
Well done, you!
It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste . Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines. . Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio […]
Build a brand!
. You became an entrepreneur to be different. To write your own rules. . It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’. . Your WHY is the foundation of your brand. . And when you have a […]
It starts with your story
The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection. . Newness. Novelty. Trend-setting. Sexy… sure. . But perfection? It’s on the list, but no where near the top. . Your takeaway: start where you are. Start with your story. . You’ve got this. […]
Don’t get too comfortable
. Truthfully, getting too comfortable is one of the main killers of business growth. . Get out there, push yourself and your team. Excite your investors. Excite your customers. . But most of all? Excite yourself. . That’s why we all went into business in the first place, right?
Start Today
. PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in. . And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at. . But one thing’s for sure: if you […]
