Is Your Press Release Worth Reading?
. We’re often asked how we get such great coverage for our clients, is it all about who we know, or is it simply down to our mad PR skills? Although we’re not going to tell you all of our secrets we’re happy to share some of our knowledge, especially when it comes to the […]
Where Do You Want Your Product Brand To Be In Five Years?
“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure. . But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals. . If you want your product business to scale the dizzying […]
What Makes A Product Brand Go Viral?
What Makes A Product Brand Go Viral? Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉 . But these days not only is the term widely understood, it’s widely coveted and […]
Hello Editors! Product PR Gifting Guide For Brands
Hello Editors! Product PR Gifting Guide For Brands There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, […]
15 Simple Back To School Marketing Campaign Ideas
15 Simple Back To School Marketing Campaign Ideas There’s no rest for the wicked, and there’s certainly no holiday for marketers who now begin to turn their attention to the vital sales period between the ‘back to school’ sensation of September and the heated lead up to Christmas. ‘Back to School’ marketing campaigns can be […]
Finding the connection, the world in 2020
Finding the connection, the world in 2020 We’re beginning our 6th week in lockdown and it doesn’t seem like the end is in sight just yet. As with businesses across the UK, our clients are all working hard to adapt to the current environment be that working from home, evolving their offerings, and looking for […]
Christmas is Coming…
The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products […]
Inspiration
. This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products. . The Content Marketing Institute tells […]
“The Death of Advertising”
. ‘The Death of Advertising’ – announced Tasha on a cold Monday morning. An hour every Monday morning is reserved for post-weekend catch-ups, a quick media review and brainstorming the EPP side of the business. . “How can we get more coverage for our EPP clients?” “How are we gonna get more brands in front […]
How To Recover From A Lacklustre PR Launch
You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results… . And: crickets. . If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this […]
