Christmas is Coming…
The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products […]
Want to reach more customers?
The top 8 brands on our Editorial Product Placement service have reached nearly 39 million people in live coverage in the last 12 months. Want to reach more customers? And only pay for results? You know where to find us…
Consistency Culture
It’s not about trying 12,000 things a couple of times. It’s about doing a couple of things 12,000 times over. Consistently isn’t the sexiest business tool out there, but it’s one of the most valuable. Once you’ve got it, keep it.
Inspiration
. This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products. . The Content Marketing Institute tells […]
Well done, you!
It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste . Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines. . Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio […]
Build a brand!
. You became an entrepreneur to be different. To write your own rules. . It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’. . Your WHY is the foundation of your brand. . And when you have a […]
It starts with your story
The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection. . Newness. Novelty. Trend-setting. Sexy… sure. . But perfection? It’s on the list, but no where near the top. . Your takeaway: start where you are. Start with your story. . You’ve got this. […]
Don’t get too comfortable
. Truthfully, getting too comfortable is one of the main killers of business growth. . Get out there, push yourself and your team. Excite your investors. Excite your customers. . But most of all? Excite yourself. . That’s why we all went into business in the first place, right?
Start Today
. PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in. . And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at. . But one thing’s for sure: if you […]
