4 Types Of PR That Take Months (Or Years!) To Achieve
4 Types Of PR That Take Months (Or Years!) To Achieve A young Jamie Oliver was working as a sous chef chef at River Café while the BBC were filming a feature. At the time, the director was looking for the next ‘big thing’ in the TV chef world – Oliver made an unscripted appearance, […]
Scared Of PR? You Need To Read This…
Scared Of PR? You Need To Read This… PR is still a big unknown – and sometimes a big mystery – for many businesses. And with so many unanswered questions, sometimes it’s easier to do nothing for a while than it is to move forward. Sound familiar? 🙂 In this post, we answer all the […]
PR Builds Trust… And Trust SELLS
People do business with brands that they know, like and trust. .PR is many things. Primarily, it is the act of building trust: and trust sells. .Think about it: have you ever been faced with a decision, purchasing or otherwise, that’s ultimately been influenced by something you’ve seen in a magazine, something a celebrity has […]
4 Easy Ways To Make Contact With Media And Journalists
4 Easy Ways To Make Contact With Media And Journalists Are you holding yourself back from making PR contacts because you’re scared of the process you need to follow in order to get results? Well, fear not: this week we’re looking at 4 easy ways to connect with media and journalists to start landing coverage […]
Why Your Competitors Are Getting More Coverage Than You
Why Your Competitors Are Getting More Coverage Than You Why do some brands get all the coverage when there’s nothing overly ‘special’ about them… especially in comparison to you?! What’s their secret? This week on the blog, we’re looking at why your competitors may be getting more coverage than you… and what you can do […]
How To Land Amazing Product Placement Opportunities
How To Land Amazing Product Placement Opportunities Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘. . But how does it happen? Is there a secret recipe for product placement success? And if so, “Argh WHAT
Hello Editors! Product PR Gifting Guide For Brands
Hello Editors! Product PR Gifting Guide For Brands There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, […]
“Huh?!”
From advertorial to advocate, SEO to USP – In The Bag PR offers a jargon buster to help you navigate the world of PR. Public Relations is an interesting industry to get your head around, most people know they need PR but aren’t entirely sure what’s going on behind the scenes at their PR agencies […]
Christmas in July
Christmas in July Team In The Bag PR should have been in London last month at the Christmas in July festival showcasing the amazing collection from one of our clients – Electra Bicycle Co, sadly due to COVID-19 the festival had to be postponed until September. The festival is the #1 retail event for the […]
SEA LIFE – Weymouth Night & Day Experience
In early 2020, Weymouth SEA LIFE Adventure Park approached In The Bag PR to help with the launch of a brand new exhibit ‘Night & Day experience’. Following over half a million pounds-worth of investment, the new attraction was designed to guide visitors through 24hrs of a coral reef as it transitions from night to […]
