Have courage and be kind – Mental Health Awareness Week
Have courage and be kind – Mental Health Awareness Week The theme for Mental Health Awareness Week this year, 18-24 May 2020, is ‘kindness’ and it couldn’t be more apt. Here at In The Bag PR we are a small but close team and have always been lucky to have each other – especially over […]
Finding the connection, the world in 2020
Finding the connection, the world in 2020 We’re beginning our 6th week in lockdown and it doesn’t seem like the end is in sight just yet. As with businesses across the UK, our clients are all working hard to adapt to the current environment be that working from home, evolving their offerings, and looking for […]
Working in Isolation – the COVID-19 update
There are definite pros when it comes to working from home – what’s more comfortable than your laptop, sofa and joggers? However, with isolation stretching ahead for an unconfirmed time, the idea of working from home may be wearing a little thin. Here at In The Bag we have always prided ourselves on offering flexibility […]
Champagne Pommery – Press Trip
Champagne Pommery – Press Trip One of the great parts of our job is putting together and attending press trips for our clients. Press trips provide us with the opportunity to immerse journalists in our clients, helping them to experience firsthand exactly what the client is all about. When one of these clients happens […]
Christmas is Coming…
The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products […]
Inspiration
. This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products. . The Content Marketing Institute tells […]
Build a brand!
. You became an entrepreneur to be different. To write your own rules. . It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’. . Your WHY is the foundation of your brand. . And when you have a […]
“The Death of Advertising”
. ‘The Death of Advertising’ – announced Tasha on a cold Monday morning. An hour every Monday morning is reserved for post-weekend catch-ups, a quick media review and brainstorming the EPP side of the business. . “How can we get more coverage for our EPP clients?” “How are we gonna get more brands in front […]
Start Today
. PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in. . And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at. . But one thing’s for sure: if you […]
PR Is Not…
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” . In today’s post, we’re exploring what PR is not. . And straight off the bat, dear readers, PR is *not* advertising. . PR is defined as ‘earned media’, which is arguably the most trusted and credible form of […]
