Created in 2004, the award winning B+B Collection is owned by inn-telligence and now encompasses an impressive 5 UK locations. Developed to ‘change the way you think about Bed & Breakfast’, the Collection is designed to present a viable alternative to more expensive 4 star hotels offering better value for money.

What we did.

Changing The Way You Think About Bed & Breakfast

In The Bag PR worked with the B+B Collection on its social media presence, acting as an extension of each hotel’s in-house marketing team. We ran a monthly schedule of events to promote on each profile that were relevant to the specific location, as well as group promotions that benefitted the brand as a whole.

One of the key initiatives for B+B Collection has been to build a branded image library for their social media accounts. These images gave an emotive visual representation of the hotels, while strengthening the online brand portfolio.