Social Consciousness is here to stay.

Across the board it’s clear that consumers are making decisions based on factors such as the environment, diversity, and their social conscience. This goes for big brands and small businesses – strong and meaningful corporate social responsibility initiatives are now non-negotiable, in fact 77% of consumers are more likely to use companies that are committed to making the world a better place.

Consumers are now so aware of, and in tune with, the idea of a social conscience, they are 4 times more likely to purchase from a brand, 4.1 times more likely to trust it, and 4.5 times more likely to champion the brand and recommend it to friends and family, if they can see and support the brand’s corporate social responsibility position. (https://impactreporting.co.uk/social-value-stats/).

However consumers demand more than ‘donations’, or paragraphs of company websites, they are demanding real action with tangible proof of impact. It is important therefore that brands consider their policies and focus on initiatives that not only reflect brand values, but will make a genuine impact in their chosen area.

Brands need to clearly communicate their social values and incorporate them into their PR & Marketing strategies to ensure consumers are aware of them from the off.