Build a brand!
. You became an entrepreneur to be different. To write your own rules. . It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’. . Your WHY is the foundation of your brand. . And when you have a […]
It starts with your story
The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection. . Newness. Novelty. Trend-setting. Sexy… sure. . But perfection? It’s on the list, but no where near the top. . Your takeaway: start where you are. Start with your story. . You’ve got this. […]
