Balancing Your Backstory: The Key To Newsworthy PR
Balancing Your Backstory: The Key To Newsworthy PR . We all know someone who can’t help but go into too much detail when telling a story: getting to the point takes so long that by the time they’re there, we’ve tuned out. The punch line loses its ‘punch’ because even though the tale was [eventually] fantastic, the key message […]
Is Your Press Release Worth Reading?
. We’re often asked how we get such great coverage for our clients, is it all about who we know, or is it simply down to our mad PR skills? Although we’re not going to tell you all of our secrets we’re happy to share some of our knowledge, especially when it comes to the […]
When Is The Right Time To Start Thinking About PR?
.Many businesses are surprised to know that PR can be one of the most effective tools in attracting new audiences, generating more sales and gaining the upper hand on your competition. . The importance of communicating your value to the marketplace cannot be underestimated. . But when is the right time to start? .
What Makes A Product Brand Go Viral?
What Makes A Product Brand Go Viral? Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉 . But these days not only is the term widely understood, it’s widely coveted and […]
The Importance Of Professional Photography
The Importance Of Professional Photography Have you ever opened your favourite glossy and seen dark, blurry and stretched product images? No? Neither have we. If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you…. .Good quality photography will take your brand to the next […]
Hello Editors! Product PR Gifting Guide For Brands
Hello Editors! Product PR Gifting Guide For Brands There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, […]
“Huh?!”
From advertorial to advocate, SEO to USP – In The Bag PR offers a jargon buster to help you navigate the world of PR. Public Relations is an interesting industry to get your head around, most people know they need PR but aren’t entirely sure what’s going on behind the scenes at their PR agencies […]
Well done, you!
It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste . Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines. . Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio […]
It starts with your story
The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection. . Newness. Novelty. Trend-setting. Sexy… sure. . But perfection? It’s on the list, but no where near the top. . Your takeaway: start where you are. Start with your story. . You’ve got this. […]
Start Today
. PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in. . And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at. . But one thing’s for sure: if you […]
