Why Your Competitors Are Getting More Coverage Than You
Why Your Competitors Are Getting More Coverage Than You Why do some brands get all the coverage when there’s nothing overly ‘special’ about them… especially in comparison to you?! What’s their secret? This week on the blog, we’re looking at why your competitors may be getting more coverage than you… and what you can do […]
Balancing Your Backstory: The Key To Newsworthy PR
Balancing Your Backstory: The Key To Newsworthy PR . We all know someone who can’t help but go into too much detail when telling a story: getting to the point takes so long that by the time they’re there, we’ve tuned out. The punch line loses its ‘punch’ because even though the tale was [eventually] fantastic, the key message […]
Is Your Press Release Worth Reading?
. We’re often asked how we get such great coverage for our clients, is it all about who we know, or is it simply down to our mad PR skills? Although we’re not going to tell you all of our secrets we’re happy to share some of our knowledge, especially when it comes to the […]
When Is The Right Time To Start Thinking About PR?
.Many businesses are surprised to know that PR can be one of the most effective tools in attracting new audiences, generating more sales and gaining the upper hand on your competition. . The importance of communicating your value to the marketplace cannot be underestimated. . But when is the right time to start? .
Where Do You Want Your Product Brand To Be In Five Years?
“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure. . But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals. . If you want your product business to scale the dizzying […]
What Makes A Product Brand Go Viral?
What Makes A Product Brand Go Viral? Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉 . But these days not only is the term widely understood, it’s widely coveted and […]
How To Land Amazing Product Placement Opportunities
How To Land Amazing Product Placement Opportunities Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘. . But how does it happen? Is there a secret recipe for product placement success? And if so, “Argh WHAT
PR Is Not…
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” . In today’s post, we’re exploring what PR is not. . And straight off the bat, dear readers, PR is *not* advertising. . PR is defined as ‘earned media’, which is arguably the most trusted and credible form of […]
When You Need A Specialist PR Agency… And When You Don’t
Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the […]
Pros & Cons of In-House PR
A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth. . Hot on the heels […]
