4 Questions That Need Answering Before You Hire A PR Agency For Your Startup
4 Questions To ask yourself before you hire a pr agency for your new business… Just starting your business? There’s so much advice on every aspect of sales and marketing that it’s very easy to get confused and overwhelmed with all the options available to you. . PR can be a valuable starting strategy for […]
4 Types Of PR That Take Months (Or Years!) To Achieve
4 Types Of PR That Take Months (Or Years!) To Achieve A young Jamie Oliver was working as a sous chef chef at River Café while the BBC were filming a feature. At the time, the director was looking for the next ‘big thing’ in the TV chef world – Oliver made an unscripted appearance, […]
PR Builds Trust… And Trust SELLS
People do business with brands that they know, like and trust. .PR is many things. Primarily, it is the act of building trust: and trust sells. .Think about it: have you ever been faced with a decision, purchasing or otherwise, that’s ultimately been influenced by something you’ve seen in a magazine, something a celebrity has […]
What Makes A Product Brand Go Viral?
What Makes A Product Brand Go Viral? Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉 . But these days not only is the term widely understood, it’s widely coveted and […]
How To Land Amazing Product Placement Opportunities
How To Land Amazing Product Placement Opportunities Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘. . But how does it happen? Is there a secret recipe for product placement success? And if so, “Argh WHAT
Hello Editors! Product PR Gifting Guide For Brands
Hello Editors! Product PR Gifting Guide For Brands There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, […]
Christmas in July
Christmas in July Team In The Bag PR should have been in London last month at the Christmas in July festival showcasing the amazing collection from one of our clients – Electra Bicycle Co, sadly due to COVID-19 the festival had to be postponed until September. The festival is the #1 retail event for the […]
2017 Editorial Product Placement Infographic
We’ve spent the afternoon giving our website a little refresh….hope you like it! Something new is the addition of our 2017 Editorial Product Placement Infographic on our coverage page. Totally blown away with the figures for 2017. We have generated some AMAZING coverage for our clients. . . If you are a brand looking to […]
Consistency Culture
It’s not about trying 12,000 things a couple of times. It’s about doing a couple of things 12,000 times over. Consistently isn’t the sexiest business tool out there, but it’s one of the most valuable. Once you’ve got it, keep it.
PR Is Not…
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” . In today’s post, we’re exploring what PR is not. . And straight off the bat, dear readers, PR is *not* advertising. . PR is defined as ‘earned media’, which is arguably the most trusted and credible form of […]
