When You Need A Specialist PR Agency… And When You Don’t
Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the […]
Pros & Cons of In-House PR
A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth. . Hot on the heels […]
Christmas…In July? Plan Ahead for PR Product Placements
Yes, you read that correctly! We’re starting to get into the Christmas spirit here at In The Bag PR, even though we’re only a week into July. . In fact, we’re feeling so festive that we’re considering setting up the xmas tree a few months early… Maybe… . July is a significant month for product […]
How To Recover From A Lacklustre PR Launch
You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results… . And: crickets. . If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this […]