PR Builds Trust… And Trust SELLS
People do business with brands that they know, like and trust. .PR is many things. Primarily, it is the act of building trust: and trust sells. .Think about it: have you ever been faced with a decision, purchasing or otherwise, that’s ultimately been influenced by something you’ve seen in a magazine, something a celebrity has […]
4 Easy Ways To Make Contact With Media And Journalists
4 Easy Ways To Make Contact With Media And Journalists Are you holding yourself back from making PR contacts because you’re scared of the process you need to follow in order to get results? Well, fear not: this week we’re looking at 4 easy ways to connect with media and journalists to start landing coverage […]
Why Your Competitors Are Getting More Coverage Than You
Why Your Competitors Are Getting More Coverage Than You Why do some brands get all the coverage when there’s nothing overly ‘special’ about them… especially in comparison to you?! What’s their secret? This week on the blog, we’re looking at why your competitors may be getting more coverage than you… and what you can do […]
Balancing Your Backstory: The Key To Newsworthy PR
Balancing Your Backstory: The Key To Newsworthy PR . We all know someone who can’t help but go into too much detail when telling a story: getting to the point takes so long that by the time they’re there, we’ve tuned out. The punch line loses its ‘punch’ because even though the tale was [eventually] fantastic, the key message […]
Is Your Press Release Worth Reading?
. We’re often asked how we get such great coverage for our clients, is it all about who we know, or is it simply down to our mad PR skills? Although we’re not going to tell you all of our secrets we’re happy to share some of our knowledge, especially when it comes to the […]
When Is The Right Time To Start Thinking About PR?
.Many businesses are surprised to know that PR can be one of the most effective tools in attracting new audiences, generating more sales and gaining the upper hand on your competition. . The importance of communicating your value to the marketplace cannot be underestimated. . But when is the right time to start? .
Where Do You Want Your Product Brand To Be In Five Years?
“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure. . But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals. . If you want your product business to scale the dizzying […]
The Importance Of Professional Photography
The Importance Of Professional Photography Have you ever opened your favourite glossy and seen dark, blurry and stretched product images? No? Neither have we. If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you…. .Good quality photography will take your brand to the next […]
“Huh?!”
From advertorial to advocate, SEO to USP – In The Bag PR offers a jargon buster to help you navigate the world of PR. Public Relations is an interesting industry to get your head around, most people know they need PR but aren’t entirely sure what’s going on behind the scenes at their PR agencies […]
Christmas is Coming…
The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products […]
