PR Is Not…
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” . In today’s post, we’re exploring what PR is not. . And straight off the bat, dear readers, PR is *not* advertising. . PR is defined as ‘earned media’, which is arguably the most trusted and credible form of […]
When You Need A Specialist PR Agency… And When You Don’t
Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the […]
Pros & Cons of In-House PR
A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth. . Hot on the heels […]
How To Get The Best PR Coverage For Your Next Launch
It’s easy to dismiss PR as a bit of a mystery and adopt a, ‘let’s just see what happens’ approach when you’re launching a new product. However the truth is that there are many things you *can* control to maximise coverage. . In this blog post, we’ll cover what you can do before, during and […]
Christmas…In July? Plan Ahead for PR Product Placements
Yes, you read that correctly! We’re starting to get into the Christmas spirit here at In The Bag PR, even though we’re only a week into July. . In fact, we’re feeling so festive that we’re considering setting up the xmas tree a few months early… Maybe… . July is a significant month for product […]
How To Recover From A Lacklustre PR Launch
You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results… . And: crickets. . If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this […]
Is It Suddenly Too Late For Summer PR?
Remember way back in January when you set all your exciting PR goals for the year? Well, it’s coming up to the end of May(!) and if you haven’t found time to tick everything off your list…or even get started…then there are still things you can do to gain the all-important summer coverage. . Is […]
Proud To Be Recommended For The Third Year Running!
In The Bag PR has received Recommended Agency Status by the Recommended Agencies Register (RAR) for the third year running. RAR is part of The Drum’s service to help guide brands when choosing agencies to work with. .
