Are Influencers Influential?
Partnerships with influencers are becoming more beneficial and strategic. In 2023 influencer marketing is still very lucrative, and it’s said to be the most desirable occupation for GenZ. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020 and by 2021 it hit $13.8 billion! (Influencer Marketing Hub). These are huge numbers […]
Podcasts, newsletters, forums – this is the future for brands.
Platforms and content mediums, including podcasts and newsletters will become even more important as brands try to diversify their reach. The world of PR is vast – gone are the days of lunches with editors and pitching in clients! We use a number of platforms, techniques and opportunities to build relationships with journalists and the […]
Social media, especially Twitter, will continue to be one of the quickest ways for subject matter experts (SMEs) to reach the media ♀️
The way social media is being used is constantly evolving – even in 2023. Twitter.com is the 9th most visited website globally. Twitter’s user count is expected to grow upwards of 335 million in 2023. 54% of Twitter’s audience are more likely to purchase new products (https://blog.hootsuite.com/twitter-statistics/). Despite Elon’s best efforts! Twitter can also be […]
Tis the season to be jolly
Here at In The Bag PR we’ve been talking about Christmas since July, suffice to say – we’re ready for the mulled wine now! Now is a great time to review your year in marketing, what worked well, what resonated with your target audience, what sold the best? Look through your coverage and engagement, the […]
A spooktacular October
Halloween is one of those key dates that is inescapable! Growing in popularity over the years here in the UK, more and more businesses are embracing the Hocus Pocus (what. a. movie.) and using this key date to their benefit. In turn, we’re seeing more engagement and of course, more publications reporting on the ‘holiday’. […]
And it’s back to “normal”
“Focus on engagement, with social media, and online customer service, customers want to know they are heard” September for us is a return to routine with kids back to school, journalists back at desks and the team feeling refreshed and ready for that all important Q4. This time of year feels pretty similar to January […]
THE CHANGING OF THE SEASONS
September is just around the corner… If, like us, you’ve survived the summer holidays with children rest assured we’re on the home straight! Now is the time to plan your September content, the changing of the seasons and the run up to Christmas is a key time of year to revamp your marketing, tying into […]
SWEET SUMMER SUN ☀️
Summer is finally here – we’ll remember the heatwave of July 22 for years to come It’s time to start planning in your August marketing and look ahead to autumn. This summer national and weekly publications will be looking for information on days out, events and products to help keep the kids entertained. Looking further […]
School’s OUT for summer!
July is here and we know that means that life for many is about to get a bit more hectic. The end of the academic year whilst joyful for the kids is stressful for working parents and caregivers. One of the ways to help ease the stress is letting other people do some of your […]
What’s cooking good looking?
Before we go BIG on Christmas, we’re reminding everyone that National BBQ Week is taking place from 4th to 10th July! This is the perfect time to share BBQ recipes, cooking equipment, homewares, and garden furniture. However, after BBQ Week, it’s that time once again to begin your Christmas pitching and planning! Christmas in July […]
