PR Builds Trust… And Trust SELLS
People do business with brands that they know, like and trust. .PR is many things. Primarily, it is the act of building trust: and trust sells. .Think about it: have you ever been faced with a decision, purchasing or otherwise, that’s ultimately been influenced by something you’ve seen in a magazine, something a celebrity has […]
4 Easy Ways To Make Contact With Media And Journalists
4 Easy Ways To Make Contact With Media And Journalists Are you holding yourself back from making PR contacts because you’re scared of the process you need to follow in order to get results? Well, fear not: this week we’re looking at 4 easy ways to connect with media and journalists to start landing coverage […]
Why Your Competitors Are Getting More Coverage Than You
Why Your Competitors Are Getting More Coverage Than You Why do some brands get all the coverage when there’s nothing overly ‘special’ about them… especially in comparison to you?! What’s their secret? This week on the blog, we’re looking at why your competitors may be getting more coverage than you… and what you can do […]
Is Your Press Release Worth Reading?
. We’re often asked how we get such great coverage for our clients, is it all about who we know, or is it simply down to our mad PR skills? Although we’re not going to tell you all of our secrets we’re happy to share some of our knowledge, especially when it comes to the […]
Where Do You Want Your Product Brand To Be In Five Years?
“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure. . But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals. . If you want your product business to scale the dizzying […]
What Makes A Product Brand Go Viral?
What Makes A Product Brand Go Viral? Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉 . But these days not only is the term widely understood, it’s widely coveted and […]
How To Land Amazing Product Placement Opportunities
How To Land Amazing Product Placement Opportunities Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘. . But how does it happen? Is there a secret recipe for product placement success? And if so, “Argh WHAT
The Importance Of Professional Photography
The Importance Of Professional Photography Have you ever opened your favourite glossy and seen dark, blurry and stretched product images? No? Neither have we. If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you…. .Good quality photography will take your brand to the next […]
Hello Editors! Product PR Gifting Guide For Brands
Hello Editors! Product PR Gifting Guide For Brands There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, […]
15 Simple Back To School Marketing Campaign Ideas
15 Simple Back To School Marketing Campaign Ideas There’s no rest for the wicked, and there’s certainly no holiday for marketers who now begin to turn their attention to the vital sales period between the ‘back to school’ sensation of September and the heated lead up to Christmas. ‘Back to School’ marketing campaigns can be […]
