Christmas is Coming…
The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products […]
Consistency Culture
It’s not about trying 12,000 things a couple of times. It’s about doing a couple of things 12,000 times over. Consistently isn’t the sexiest business tool out there, but it’s one of the most valuable. Once you’ve got it, keep it.
PR Is Not…
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” . In today’s post, we’re exploring what PR is not. . And straight off the bat, dear readers, PR is *not* advertising. . PR is defined as ‘earned media’, which is arguably the most trusted and credible form of […]
Pros & Cons of In-House PR
A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth. . Hot on the heels […]
40 Lessons Part 3: Customers
. Hi there, welcome to Part 3 of our new ’40 Things We’ve Learned From 4 Years in Business’ series. . If you’re new to the blog, last week in Part 2 we shared our insights about Teamwork, and back in Part 1 we covered the big topics of Foundation, Fear & Faith. Go ahead […]
40 Lessons Part 2: Teamwork & Trust
. Hi there, welcome to Part 2 of our new ’40 Things We’ve Learned From 4 Years in Business’ series. . Last week in Part 1 we covered the big topics of Foundation, Fear & Faith. If you missed it, you can check it out here. . We’re so fortunate – dare we say, #blessed […]
40 Lessons Part 1: Foundation, Fear… and Faith!
.Hello and welcome back to our blog! This month, we’re doing something really different from our usual posts, by sharing ’40 Things We’ve Learned From 4 Years in Business’. Today is Part 1 and we’re covering the biggies of Foundation, Fear & Faith… yikes! We’ve had an absolute ball since starting In The Bag PR […]
How To Get The Best PR Coverage For Your Next Launch
It’s easy to dismiss PR as a bit of a mystery and adopt a, ‘let’s just see what happens’ approach when you’re launching a new product. However the truth is that there are many things you *can* control to maximise coverage. . In this blog post, we’ll cover what you can do before, during and […]
Christmas…In July? Plan Ahead for PR Product Placements
Yes, you read that correctly! We’re starting to get into the Christmas spirit here at In The Bag PR, even though we’re only a week into July. . In fact, we’re feeling so festive that we’re considering setting up the xmas tree a few months early… Maybe… . July is a significant month for product […]
How To Recover From A Lacklustre PR Launch
You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results… . And: crickets. . If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this […]
