Balancing Your Backstory: The Key To Newsworthy PR
Balancing Your Backstory: The Key To Newsworthy PR . We all know someone who can’t help but go into too much detail when telling a story: getting to the point takes so long that by the time they’re there, we’ve tuned out. The punch line loses its ‘punch’ because even though the tale was [eventually] fantastic, the key message […]
Where Do You Want Your Product Brand To Be In Five Years?
“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure. . But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals. . If you want your product business to scale the dizzying […]
What Makes A Product Brand Go Viral?
What Makes A Product Brand Go Viral? Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉 . But these days not only is the term widely understood, it’s widely coveted and […]
How To Land Amazing Product Placement Opportunities
How To Land Amazing Product Placement Opportunities Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘. . But how does it happen? Is there a secret recipe for product placement success? And if so, “Argh WHAT
The Importance Of Professional Photography
The Importance Of Professional Photography Have you ever opened your favourite glossy and seen dark, blurry and stretched product images? No? Neither have we. If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you…. .Good quality photography will take your brand to the next […]
Hello Editors! Product PR Gifting Guide For Brands
Hello Editors! Product PR Gifting Guide For Brands There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, […]
Consistency Culture
It’s not about trying 12,000 things a couple of times. It’s about doing a couple of things 12,000 times over. Consistently isn’t the sexiest business tool out there, but it’s one of the most valuable. Once you’ve got it, keep it.
Chilly’s Bottles #BrandsWeLove
Staying cool has never looked so hot with Chilly’s Bottles . They’re on a mission to accelerate the adoption and everyday use of reusable products. So they’re on-trend *and* socially conscious… Gush! . Go ahead and press play to see them in action: . A post shared by In The Bag PR (@inthebagpr) on Jan […]
PR Is Not…
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” . In today’s post, we’re exploring what PR is not. . And straight off the bat, dear readers, PR is *not* advertising. . PR is defined as ‘earned media’, which is arguably the most trusted and credible form of […]
When You Need A Specialist PR Agency… And When You Don’t
Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the […]
