In The Bag Welcomes Marie Nayaka, Social Strategist

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In The Bag PR welcomes a new member to its team, Marie Nayaka who joins as the company’s Social Strategist. In The Bag PR is an independent, Dorset based communications agency that specialises in PR, Marketing and Social Media. Since its creation in 2013 the agency has worked with a range of luxury and specialist clients across the country. Set up by Sophie Kermani and Pippa Gibb last year, the company has grown rapidly and is constantly looking for new and exciting ways to market businesses and people.

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Marie has worked as a social media consultant for many years with vibrant and inspirational brands from around the world, and has built up a vast understanding of how social media can work for different businesses. As new social media platforms continue to appear it is clear that the world of social is increasingly linked to marketing and PR. Marie has joined In The Bag PR to offer insight into the world of social and will work with the company’s clients to create solid, strategic and integrated social media campaigns.

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Marie Nayaka, Social Strategist at In The Bag PR comments: “I have worked with the team at In The Bag PR before on a project basis and have always been impressed with their innovative and fresh approach to PR and marketing. When the opportunity arose for me to join the team on a full-time basis I knew it was something I had to do. Social Media is constantly changing and is now an integral element of a business’ communications strategy, my role at In The Bag PR will be to work with clients to create bespoke social media strategies which will help them meet their overall goals.”

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In The Bag PR works with its clients to build their reputation, increase their credibility and reach target audiences. Social media is a key element of marketing campaigns nowadays and must be integrated fully into brand’s ongoing marketing strategies. With this in mind In The Bag PR is delighted to welcome a true social expert to its team and looks forward to offering an extra element to the services it currently offers to clients.

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Pippa Gibb, Director at In The Bag PR comments: “Managing social media has become a growing element of what we offer as an integrated PR agency. Our clients benefit from a strong online presence whether that be through PR, advertising or social media and we have been looking at ways to increase our offering in this area. Marie is the perfect addition to our team, with vast experience of social media and a keen understanding of how this fits within marketing campaigns, we’re looking forward to developing our marketing and PR strategies with added social media expertise.”

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