Working remotely is here to stay – this affects how people work in terms of their schedules and therefore the traditional days of ‘selling in’ are in the past.  

Working remotely is here to stay – this affects how people work in terms of their schedules and therefore the traditional days of ‘selling in’ are in the past

This trend doesn’t need much explanation, but is important to factor in. Traditional rules regarding working hours/office hours have shifted over the last couple of years.  Journalists aren’t always working from the office, or in the city and therefore how we work with them has changed. 

Hybrid working is the new buzzword with 85% of employees currently working from home wanting this approach to working.  This means that journalists could be working from anywhere;  it’s important to check this before sending samples, understand that journalists might not be ‘in the office’ to meet for lunch or head to events after work and won’t be contactable via publication switchboards.  Old press lists may well now be out of date so it’s important to confirm details with journalists before big send outs or selling in.  

Video meetings are popular as well as pitching events where journalists get to interact with brands en masse rather than in one on one meetings.  As we’ve mentioned before, email is king when it comes to pitching.    

(source)