In this digital age the consumer is looking for more than simply advertising to help inform their lifestyle and purchasing choices. Influencers and micro-influencers provide inspiration, aspirational content and their personal opinion on anything from fashion to wellbeing, food to technology and everything in between.

Engaging with influencers can be a powerful way of reaching specific audiences, all with certain interests in common. Working with trusted sources, generating interesting and usable content and engaging with target markets are all outcomes of a great influencer engagement campaign.